Deadline: Ongoing
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
The Product Marketing Manager will work across several aspects of marketing – go-to-market strategy, campaigns, advocacy, events and communication, but more specifically across consumer products excellence and user insights.
Responsibilities:
Develop actionable, data-driven insights to inform product and marketing strategy. Leverage marketing insights to better understand our customers and represent the voice of the user.
Work with visiting research teams to help them better understand the market and achieve their objectives.
Partner with cross-functional stakeholders including product, user experience, design, analytics, creative and leadership, to drive product roadmaps, strategy and execution.
Understand multiple dashboards, use the data to analyze product health and be able to use that information to influence direction on product and marketing.
Support product pilots in the market by providing on-the-ground research and marketing support when needed.
Eligibilities:
Minimum qualifications:
- Experience using user insights to drive product excellence.
- Experience analyzing and interpreting online consumer insights and trends.
- Experience working with product and engineering teams.
Preferred qualifications:
- Experience working in the technology industry.
- Marketing experience.
- Knowledge of Google’s products and the technology industry.
- Ability to develop and understand strategy.
- Ability to think across disciplines, industries, cultures and scenarios.
